Loyalty Club

Prepare for the 2025 Tiered Loyalty Program.

Guests who purchase 4 or more Mountain Winery shows on AXS.com can unlock rewards based on shows attended on The Mountain.

BENEFITS AND REWARDS	BRONZE	SILVER	GOLD	DIAMOND
Tier Eligibility Qualifying Actions	4-6 Events Purchased	7-10 Events Purchased	11+ Events Purchased	Season Tickets
Access to the 2025 Concert Series Presale
Advance notice & opportunity to purchase shows after the 2025 Season launch
Special discounted offers during the 2025 Season
Free Tickets to select shows during the 2025 Season
Tier Achievement Thank You Merch Discount
Surprise & Delight
Early access to Adele's Garden
2025 Mountain Winery Seasonal Poster
VIP Parking
VIP Entrances
VIP Amenities: Hospitality Space at Club Masson, Private Bars, Restrooms, Hors d'oeuvres
Fixed Pricing
Limited Edition Commemorative Gift

Loyalty Club Tiers

Bronze (4-6 events)

Access to the 2026 Concert Series presale
Advance notice and opportunity to purchase shows added after the 2025 season launch
Special discount offers during the 2025 season*
Free tickets to select shows during the 2025 season*
5% off Mountain Winery merchandise (only redeemable on https://www.mountainwinerystore.com/)
Surprise & Delights that may include concession offers and other onsite perks.

Silver (7-10 events)

All of the Bronze benefits plus:

Early access to Adele’s Garden for all events purchased
Surprise & Delights that may include free upgraded seats, concession offers, and other onsite perks.
10% off Mountain Winery merchandise (only redeemable on https://www.mountainwinerystore.com/)

Gold (11+ events)

All Bronze & Silver benefits plus:

2025 Mountain Winery Commemorative Poster - pick up your poster at the merchandise tent with your mobile wallet pass.
Surprise & Delights that may include free upgraded seats, concession offers, and other onsite perks.
15% off Mountain Winery merchandise (only redeemable on https://www.mountainwinerystore.com/)

Diamond (Season Ticket Holders)

Season ticket holders receive all of these benefits and more. For more information on season tickets, please visit here.

**your mobile wallet pass is required for onsite offer redemptions**

General FAQs

I am not currently a Loyalty Club member. How do I join the Loyalty Club for the 2025 season?

Your first chance to join will be during the 2025 general on sale. To join, just purchase tickets to 4 or more Mountain Winery shows at AXS.com during the 2025 season. The 2025 pre-sale is reserved for current members who purchased 4 or more shows in the 2024 season.
How do I keep my Loyalty Club membership active in 2025?

To join, or keep your membership active, you must purchase tickets to four different shows in 2025. Once you have made your purchase for your fourth show, you will receive all future e-mails for the Loyalty Club in 2025 and the pre-sale for the season launch in 2026.

*All ticket purchases must be from AXS.com and not a third party broker.
How do I know what tier I’m in?
Your tier is based on the amount of events purchased for the 2024 concert series*. View full tier benefits here.
- Bronze: 4-6 events
- Silver: 7-10 events
- Gold: 11+ events
- Diamond: Season Ticket Holders
You will also receive an e-mail when you reach a new tier. Please allow 24-48 hours after purchase.
How do I know when I become a member?

You will receive a Welcome to the Club email 24 hours after your qualifying purchase.
I bought four tickets and didn’t receive my loyalty membership confirmation, what do I do?

Please contact us here with any questions about your status.
How do I contact the loyalty club?

Please contact us here with any questions regarding the loyalty club.
Does my loyalty club membership work at any other venues?

No. Your loyalty club membership is only valid at The Mountain Winery.

Wallet Pass FAQs

What is the Mountain Winery wallet pass?

Your Mountain Winery Wallet Pass is a digital pass registrants can add to their Apple Wallet or Google Pay depending on the device. If you qualify for select offers, they will be listed on your Wallet Pass prior to show day.
When will I receive my Wallet Pass?

Members will receive their Wallet Pass 24-48 hours after your qualifying purchase. The link to activate your pass will be included in your tier achievement email. Each tier will have a new wallet pass that can be downloaded.
How do I download my wallet pass?

To successfully download the wallet pass to your phone, you MUST click the activation button from your mobile device. This link will be provided in your tier achievement e-mail (please allow 24-48 hours after qualifying purchase).
How do I access my wallet pass?

Once you’ve successfully downloaded the wallet pass, the pass can be found in your phone’s wallet app.
Do I need to download the wallet pass on my phone in order to be eligible for onsite offers?

Yes, you will not be eligible to receive offers unless you have downloaded the Wallet Pass directly to your Wallet app on your device. It is highly recommended you download the Wallet Pass upon immediately receiving your initial email or reminder email to ensure eligibility.

**your mobile wallet pass is required for onsite offer redemptions**
Why do I need my wallet pass while I am at the venue?

Your wallet pass entitles you to certain loyalty membership benefits.

**your mobile wallet pass is required for onsite offer redemptions**
What kind of offers will I qualify for?

Your standard tier offers will be listed on the back of your wallet pass, unique to each tier. For surprise and delight offers, you will be notified beforehand for offers such as potential upgrades, special discount offers and more. Be sure to opt-in for AXS push notifications and sms so you never miss out.
Does my wallet pass count as my ticket?

No. You still need your official ticket (via the AXS app) to enter the venue and attend the show.
What if I don’t have my wallet pass with me?

You will need your mobile wallet pass with you in order to take advantage of any onsite loyalty offers.
Do I use the same wallet pass at every membership tier?

You will receive a new wallet pass upon reaching a new loyalty tier. This will be available to download in the tier achievement email (please allow 24-48 hours after qualifying purchase).

Member Benefits FAQs

I’m a gold member. How do I acquire my commemorative poster for the season?

Present your mobile wallet pass at the Mountain Winery merch tent to acquire your 2025 seasonal poster.

Notice of Loyalty Program/Financial Incentive – The Mountain Winery Loyalty Club

As a participant in the Mountain Winery Loyalty Club, we provide you with the opportunity to receive members only items (e.g. inscriptions), private parties, a dedicated entry lane, and guaranteed access to passes/discounts, and the other Loyalty Program benefits outlined below:

Special discount offers during the 2025 season
Seat upgrades to selected shows during the 2025 season
Free ticket offers to selected shows during the 2025 season
Early entry to the venue to selected shows during the 2025 season
Access to the 2025 Concert Series presale
Advance notice and opportunity to purchase shows added after the 2025 season launch

You can join Mountain Winery Loyalty Club when you purchase tickets to a minimum of 4 shows occurring in a single calendar year at Mountain Winery.

As part of this Loyalty Program, we collect and process Identity Data (e.g. name, birth year, loyalty ID), Transaction Data, General Location Data (e.g. venue check-ins), Contact Data, Device/Network Data, and Inference Data.

We process your Personal Data to track your loyalty tier, provide the Loyalty Program benefits and for certain Business Purposes, each as further specified in our Privacy Policy.

We may also process Personal Data collected as part of the Loyalty Program for certain Commercial Purposes, for example, Data Sales/Targeted Advertising and we may share Personal Data with Sponsors/Advertisers/Social Media companies, Event/Venue Partners, Data Aggregators/Brokers.

You may terminate your membership in any of our Loyalty Programs at any time by submitting a Loyalty Club termination request using this form; https://www.mountainwinery.com/contact-us/.

Note: If you request to delete certain Personal Data that we hold about you, we will be unable to provide any and all benefits of the Mountain Winery Loyalty Club, and you may be required to withdraw from the Loyalty Program.

Note: You may refuse or opt out of providing any Sensitive Data required for the program.

We estimate that the value of Personal Data you provide to us is $1 We created this estimate by considering, without limitation, the expenses we incur from collecting your Personal Data and/or providing the financial incentive to you, the revenue generated by your use of the financial incentive, and any improvements we can make to our products and services based on aggregating information obtained through the financial incentive program.